The cost of advertising on a digital display in Times Square, the world’s most iconic advertising location, represents a significant investment. Pricing depends on factors such as display size, location within the square, duration of the advertisement, and time of year. A single day on a prominent digital board can range from tens of thousands to hundreds of thousands of dollars. Static billboards, while less common now, also carry substantial costs depending on size and placement.
Dominating this highly trafficked and globally recognized location provides unparalleled brand visibility. For decades, Times Square has been a hub of entertainment, commerce, and tourism, attracting millions of visitors annually. Securing advertising space here offers an opportunity to reach a massive, diverse audience and associate a brand with the vibrancy and energy of New York City. This iconic location has historically been the stage for major product launches and brand campaigns, solidifying its status as a premier advertising destination.
