A “fifth” refers to a traditional bottle size for spirits, equivalent to one-fifth of a US gallon or 750 milliliters. The price of Don Julio tequila, a premium brand, varies depending on the specific expression (e.g., Blanco, Reposado, Aejo, 1942), the retailer, and the geographic location. For example, Don Julio Blanco might be priced differently than Don Julio Aejo, which is aged longer and generally more expensive.
Understanding pricing allows consumers to make informed purchasing decisions. Factors influencing cost include production methods, aging processes, raw ingredient quality, and brand prestige. Historically, a “fifth” was the standard bottle size for spirits in the United States, though the metric 750ml bottle is now the global norm. Premium tequilas like Don Julio often command higher prices due to their reputation for quality and craftsmanship.